The Paula-Effect:
Leadership

Dr. Mareike Packmor

Strategist.  Corrector.  Innovator.

Clarity is better than chaos.

Direct Contact

The Paula-Effect happens when someone takes responsibility and when thoughts turn into action. I work with people and organizations who want to create the Paula-Effect in their leadership, in their teams, and in their own lives — and who have the courage to aim for more.

My work focuses on three areas:

1:1 Collaboration
for personal development and leadership challenges

Team Formats, Workshops & Executive Leadership Programs
for collaboration, perspective shifts, and practical solutions

Keynotes & Insights
on the Paula-Effect and modern leadership

Real change rarely starts with a perfect plan.
More often, it starts with a decision — and with a first step.

About me

Dr. Mareike Packmor

Sometimes a single sentence is enough to make a difference.

I first experienced that moment at sea.

For seven years, I worked on cruise ships, most recently as HR Manager for more than 600 crew members from over 50 countries.

It was an environment full of fast-paced action, cultural diversity, and situations where leadership is non-negotiable.

That’s where I realized that leadership has nothing to do with positions.

Nothing to do with titles.
Nothing to do with hierarchy.
But rather with attitude.

A brief, clear impulse from a young colleague back then got a team back on track. And that moment stays with me to this day.

I call it the Paula-Effect.

The Paula-Effect describes the moment when someone takes responsibility and turns words into action.

It happens when three things come together:

Courage.
Clarity.
Kindness.

My Compass

The Paula-Effect does not happen by accident.

It requires orientation.

That is why I work with a simple model — my compass for effective leadership.

Four directions that make the Paula-Effect possible:

Self‑Leadership

Those who want to lead others must first learn to lead themselves.

Attitude

Leadership is not defined by a title, but by the mindset behind it.

Momentum

Many good ideas fail not because of lack of knowledge, but because they are never implemented.

The Paula-Effect

The moment when courage, clarity, and humanity come together.

My Work

Since 2016, I have been working with people and organizations to make precisely these moments possible and achieve the desired impact.

Drawing on my many years of experience in human resources management, leadership development, and training, I combine deep professional expertise with human depth.

My Doctor of Business Administration (DBA) serves as a bridge between academic insights and modern leadership practice.

This gives rise to new perspectives, clear decisions, and concrete action.

My Motivation

I don’t believe the future of leadership will be louder, tougher, or faster.

I believe it will be:

more courageous.
clearer.
more kind.

And it always begins with a simple realization:
If you want to create change, it starts with you.
my compass

The compass for effective leadership.

Four Directions That Make the Paula-Effect Possible:

People with goals are successful
because they know where they're going.

Earl Nightingale, American motivational speaker and author

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my Portfolio

Formats for courage, clarity, and kindness.

I help people and organizations bring the Paula-Effect to life in their leadership, their teams, and their daily lives. Change rarely starts with a grand plan. It often begins with a single step.

Keynotes & Insights

How courage, clarity, and kindness are shaping the future of leadership in practice.

Learn more

Executive Leadership Program

Structured development for leaders who actively shape a future-ready culture.

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1:1 Collaboration

Make decisions, activate self-leadership, and precisely refine your own style.

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Free Initial Consultation

Gain clarity, explore options, and take the first step toward collaboration.

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Online Store

Concrete insights and resources on self-leadership, change, and the Paula-Effect.

Go to Store
testimonials

Real impact. Real voices.

Firsthand experiences and personal insights from clients and colleagues who have worked with me.

M-Powered, M-Bitious, M-Phasing results. You want to get somewhere? Mareike is highly recommended!

Marieke Söffker
M-Powerment Coaching

The collaboration with Dr. Mareike Packmor was inspiring, enriching and always characterized by positive energy. She brought a breath of fresh air to our teams, provided valuable new impetus and impressed with her global perspective. Her open, motivating nature makes her a great addition to any organization.

Albert Pusch
CEO
Omikron Data Solutions GmbH

Coaching with Mareike was a significant added value for my personal and professional development. She gave me valuable tools to make wise decisions in difficult situations and gave me perspectives that I would not have considered alone. Her courage to break new ground impressed me. As a Staff Captain with personnel responsibility, Mareike brought me to the next level, but as a private person I was also able to take a lot with me. It was a pleasure working with Mareike and I can only recommend her.

André Schalowski
Staff Captain
AIDA Cruises

I was very lucky to be able to work with Mareike for several years. Always in a good mood, a friendly smile, supportive, motivating and, above all, incredibly good at training and coaching our customers. Whenever a customer was “difficult”, Mareike was taking over - that's when I just knew it would work. I was also able to learn a lot from her in personal dialogue, in particular about methodology and articulation. I would recommend her anytime!

Artur Wagner
Chief Digital Officer
Braun GmbH & Co. KG

I have known Mareike for many years. Our conversations and her advice on modern leadership methods have always been of great value to me.

Guido von Vacano
CEO in.Stuttgart

The coaching sessions with Mareike were both professionally and personally an incredibly valuable experience. The work with the Inner Team was particularly fascinating and opened up entirely new perspectives for me. Her warm yet professional approach instantly builds trust and makes collaboration very pleasant. I highly recommend her coaching to all women who wish to develop further, either personally or professionally.

Hanna Maurer
IT-Projektmanager
ISB CONET

I got to know and appreciate Mareike during the selection and training for her job in the maritime sector. She approaches everything with a lot of commitment and freshness, is engaging and full of energy. Anyone who works with her is likely to be more inspired than before.

Harald von Aschoff
Trainer and Trainer-Instructor
hva.coach

I had the pleasure to complete a great coaching session with Dr. Packmor on management. Her explanations are extremely comprehensible and are conveyed in a humorous but at the same time very professional way. I'm already looking forward to the next coaching session with her. Thank you so much for that.

Holger Poller
Director Food & Beverage
AIDA Cruises

Mareike Packmor was part of FactFinder's eCommerce consulting team and impressed not only with her expertise, but above all with her inspiring energy and infectious laugh. Her enthusiasm is really something special that has enriched the team. Working with Mareike not only gives you expertise, but also a great deal of motivation and team spirit!

Ina Franzke
Authorized Representative/Vice President HR
FACT-finder + Loop54

Mareike is a real source of energy — always positive, inspiring and with an infectious spirit that brightens up even grey days. She has the rare gift of not only motivating people, but also giving them completely new food for thought with fresh perspectives. Anyone who talks to her often leaves the conversation with more ideas than they had before — and a big smile on their face!

Jens Kögler
Entrepreneur
Koegler Consulting

She was not only a great manager and supervisor, but also my tower of strength with her honest, direct nature and an energy that immediately grounded you. She always knew exactly what I needed, often before I knew it myself. Her experience and sense for people are priceless and her unique way of leading people and responding individually to everyone is admirable. I would work with her again anytime to continue learning from her experience.

Julia Pawlikowski
Crew Purser
AIDA Cruises

Working with Mareike is like having a good coffee in the morning: invigorating, inspiring and simply great for the mood. Professionally top, humanly unbeatable and with a dose of humor, that makes stressful days easier. A colleague who I really enjoyed working with. Meeting her was and is a real asset for me!

Roman B.
Head of Food & Beverage
AIDA Cruises

The meetings with Mareike are always a great pleasure for me, as we are able to exchange ideas wonderfully in terms of content, expertise and also humanly/collegially.
In particular, her life-affirming, humorous and cheerful nature, her positive charisma and her contagious laugh create a very good atmosphere in which all topics can find their place. Through her impulses, new ideas grow.

Sabine Mainka
Coach and Trainer
Coaching. Beratung. Entwicklung.
FAQ

Common Questions. Clear Answers.

Everything you need to know about collaboration, formats, and offerings.
What motivates you in your work?
How does a 1:1 collaboration with you work?
Which topics can we address in our collaboration?
What’s behind your team-building formats and workshops?
What does the collaboration cost?
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What is the HOGAN Personality Test?
Which topics can be addressed in workshops or programs?
I have a specific question—how can I contact you?

Keynotes & Insights

What types of events are your keynote speeches suitable for?
How long is a typical keynote speech?
Can your presentations be tailored specifically to our company?
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No more chaos. Let’s get started.

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